THE BR FEST ARRIVED AND CONQUERED HEARTS WITH A RESOUNDING SUCCESS! ON THE 15TH AND 16TH OF JULY, PRAIA DO RELÓGIO IN FIGUEIRA DA FOZ WAS THE STAGE FOR THE FIRST EDITION OF BR FEST, A FESTIVAL ENTIRELY DEDICATED TO BRAZILIAN MUSIC AND CULTURE, MAKING HISTORY BY BRINGING TOGETHER THOUSANDS OF PEOPLE IN WHAT WAS THE BIGGEST BRAZILIAN MUSIC EVENT EVER IN PORTUGAL
In a unique, ‘good vibes and toes in the sand’ setting, BR FEST brought together thousands of Brazilians and Portuguese who, together, celebrated and reveled to the sounds of the best contemporary artists in unique moments of celebration and unity between people from both sides of the Atlantic. Martinho da Vila, Zeca Pagodinho, Melim, Glória Groove, Pocah, Kevin O Chris, Lexa, and Pocah were some of the names that took the stage and delighted the audience with performances that will go down in history
The diverse lineup and infectious atmosphere made BR FEST a unique event, a true meeting point and celebration of Brazilian culture and music on Portuguese soil, making thousands of Brazilians feel ‘at home,’ as many festival-goers had the opportunity to share on social media after the event.
The positive energy of the festival, hard to put into words, brought festival-goers of different styles and ages together, including entire families, in two days of pure joy, happiness, and sharing, where the ‘good vibes’ of the thousands of people who attended the event were felt through dance, singing, and all the revelry that marked those moments on the sandy beach
In addition to the eclectic lineup of artists, which featured legends such as Martinho da Vila and Zeca Pagodinho, as well as some of today’s hottest artists like Glória Groove, Kevin o Chris, Melim, Lexa, and Pocah, BR FEST was a pioneer in bringing TikTok to the main stage, becoming the world’s first festival to showcase this innovation. Brazilian and Portuguese content creators took the stage during artist transitions, delivering moments of pure entertainment that drove the crowd wild.
These TikTokers, true social media stars with millions of followers and a phenomenal impact on younger audiences, provided moments of fun and relaxation for everyone with their famous dances and exciting interactions with the audience. With charismatic presence, Vanessa Lopes, Amanda Araújo, Malu Camargo, Constanza Ariza, Núria Serrote, and Bruna Neves added an extra dose of entertainment and spontaneity to the party, winning the affection of everyone in attendance.
BR FEST also had the unwavering support of various institutional partners, among which the Municipality of Figueira da Foz and the Tourism of the Center stand out, as well as sponsors that helped the event have an even more significant impact on its festival-goers through unique brand activation experiences and innovative services in various areas. In this edition, several brands were involved, including: OPPO (which publicly unveiled its new smartphone model – Reno 10 Pro 5G at the event), Quem Disse, Berenice?, ALTRI, MB WAY, Super Bock, Somersby, Red Bull, CP, Mazda, Novex, Real Transfer, Nova Câmbios, Rede Expressos, FNAC, Worten, Boozie, among many others.
BR FEST left its mark in the history of events in Portugal as a moment of celebration and connection between two brotherly countries and promises to return in 2024 with exciting new developments!”
Learn more about this edition of BR FEST and view the photo gallery and aftermovie here.
