Vilamoura World
Date
September 28, 2023
VENUE
Vilamoura, Algarve
MOT
On 28 September, the Dom Pedro Victoria Golf Course hosted the launch event for the new Vilamoura brand, marking the beginning of a renewed vision for one of the Algarve’s most iconic destinations.
Presented by Catarina Furtado, the evening brought together guests from across multiple sectors to discover the projects reshaping Vilamoura, in an atmosphere defined by connection, celebration, and innovation.
One of the highlights of the event was a performance by renowned fado singer Cuca Roseta, whose voice captured the identity and emotion behind the new brand. Key strategic projects were also unveiled, reinforcing Vilamoura’s positioning as a more integrated, sustainable destination prepared for the future, under the motto #becomingextraordinary.
MOT extends its gratitude to the Vilamoura leadership and all teams involved for their trust in making this event truly memorable.
- Official launch of the new Vilamoura brand, marking a renewed strategic vision for the destination;
- Presentation hosted by Catarina Furtado, the event’s official MC;
- Special performance by Cuca Roseta, delivering a memorable musical moment;
- Showcase of key development projects, including the marina, hotels, golf courses, equestrian centre, and new residential areas.
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