RFM Sente Portugal | RFM Road Tour
Date
August 14–23, 2020
VENUE
Centro de Portugal
Organized by RFM and produced by MOT – Memories of Tomorrow, RFM Sente Portugal no Natal brought the magic and hope of Christmas to ten cities in Portugal’s Central Region, through a traveling project focused on community engagement.
Over ten days, MOT and RFM took to the road on a Christmas-themed tour, spreading festive spirit, emotion, and togetherness across the region. Castelo Branco, Covilhã, Guarda, Pinhel, São João da Madeira, Figueira da Foz, Anadia, Condeixa, Cantanhede, and Leiria welcomed the initiative with special actions and meaningful moments designed for local communities.
In addition to a special live radio broadcast, the project featured live performances by several Portuguese artists, including D.A.M.A, Nuno Ribeiro, SYRO, Noble, and Vai e Vem, reinforcing the celebratory and emotional nature of the initiative.
The tour began on November 27 in Castelo Branco and concluded on December 6 in Anadia, fulfilling MOT’s mission to create meaningful memories and deliver projects with purpose, emotion, and lasting impact.
- Road tour along Portugal’s National Road 2;
- 739 km journey from Chaves to Faro;
- 10 municipalities visited over 10 days;
- Electric truck as a mobile stage;
- Performances by top portuguese artists;
- Focus on tourism and regional promotion;
- Strong national media impact.
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